When designing your advertising and marketing plan, it can seem as though you’re exploring new grounds every time you start. New ideas and data constantly come our way, making it challenging to keep things in perspective — especially when the grand plan is to run a party with over 200 people! To that end, here are some tips on making your event signage in San Diego, CA look tremendous and sound stagy.
Make the text big and bold. Avoid using small, illegible text that is difficult to read at a distance.
Font size should be easy to read at a distance, especially if you’re selling food or drink and your event is held outdoors.
The best font for printing stands out from the background and looks good when enlarged or reduced. This means using sans serif fonts such as Arial, Helvetica, or Verdana for text, as well as logotypes with a strong contrast between the color of the lettering and the background. For example, it’s better to use black on white for a logo than white on black because it will stand out more from the ground. The same applies when using color in your promotional messages: use complementary colors (reds and blues) or complementary shades of red (red, orange, yellow) — this will create maximum impact when printed in the black-and-white form!
Please make sure you have plenty of space around all your printed materials, so they aren’t too crowded together. If you can’t fit everything onto one sheet of paper (for example, if you are printing lots of brochures), divide up the information into several sheets so that nothing gets lost in translation.
Take care when using color in your printed materials. If you use color in an area that is meant to be black-and-white, it will look out of place and may even be confusing for the recipient.
Make sure you have plenty of space around all your printed materials, so they aren’t too crowded together. If you can’t fit everything onto one sheet of paper (for example, if you are printing lots of brochures), divide up the information into several sheets so that nothing gets lost in translation.
Make sure that everything printed is legible. This means avoiding overly small types, which will make it difficult for your audience to read. Also, avoid using fonts with very narrow lines since they can make it difficult to read what is printed at a glance when the letters are too close together. Avoid using fonts with too many serifs, as these may look odd when reduced and enlarged on a computer screen or reproduced on paper.